Posts tagged Branding
About this time last year I attended an Information Marketing seminar and got to meet George Foreman. Everyone knows George as the hard hitting two-time Heavyweight Boxing Champion of the world. However, the George that was there that day was a smiling, friendly faced man that was eager to share his lifelong struggles and victories. See, what many people don't realize is that George Foreman has had the majority of his financial success outside of the ring – as a business entrepreneur. He spoke to us that day about how he turned his name into an empire. According to a Wikipedia article, George Foreman made a lot more money from endorsements over the years than in his boxing career. You can read an excerpt of the Wikipedia article below this absolutely awesome photo!
That's me on the right, My Mom and Dad on the left and of course George (sitting on a chair) in the middle. And yes his fist is almost the size of my head!
"The worldwide popularity of the George Foreman grill has resulted in sales of over 100 million units since it was first launched, a feat that was achieved in a little over 15 years. Although Foreman has never confirmed exactly how much he has earned from the endorsement, what is known is that Salton Inc paid him $137 million in 1999 in order to buy out the right to use his name. Previous to that he was being paid about 40% of the profits on each grill sold (earning him $4.5 million a month in pay outs at its peak) so it is estimated he has made a total of over $200 million from the endorsement, a sum that is substantially more than he earned as a boxer."
The seminar was a great learning experience for me and I guess the main point of this article is that sometimes you have to learn from someone who is further along the path of success than you are. George is estimated to have made over 200 million dollars from endorsement deals and advertising. I would say that's "pretty good." That's all for now.
Don't wait for miracles to happen…Be The Miracle!
p.s. If you find this article informative, please don't hesitate to share the love!
As we have talked about in previous posts, our goal is to have a powerful squeeze page that is linked to an Auto-Responder so we can build our list. Well, the fourth step that will also help us to build this list is to BRAND yourself and your website. Think of all of the most successful products in the world. What do they have in common? They have all figured out how to brand themselves exceptionally well. Once you see their trademark, whether it's a logo or a slogan, you know exactly what it is that they are selling. A perfect example of a well known brand is the McDonald's franchise. I don't know how familiar you are with this story, but the McDonald's you know today became famous because of a man named Ray Kroc. He bought the McDonald's restaurant from the McDonald brothers and turned it into this worldwide sensation. He was also smart enough to know that the McDonald brothers had done such a fantastic job of branding their restaurant that it would be a mistake to change it's name. Can you imagine McDonalds being called McKrocs? Another great example would be
Coca-Cola. As soon as you see that trademark cursive writing on the red background, you know what product you're going to get.
Branding yourself and your website is a little different than with a food chain or a product, but the principles and the results you desire are virtually the same. Some examples of well branded websites are Google, Yahoo, YouTube and Facebook. I bet you can picture in your mind right now the trademarks for each of these sites.
So take some time today to think of how you want to position yourself and your business online. How do you want people to remember you? Have you thought about a logo for your company or site? Have you thought about what your sign off phrase will be in your emails? What about what your catch-phrase would say? These are all good things to start thinking about now. At a later time we'll discuss the importance of why you want to brand yourself, as opposed to the company you're with.
Just a quick word of advice before I go today. Once you have decided how you want your trademarks to look, stick with it. People get used to how your trademark looks. Can you imagine YouTube or Coca-Cola changing how their logos look?
We'll talk soon!
Don't wait for miracles to happen – Be The Miracle!
Bryan and Kristina Phelps